Trust for Cups Part 2: Let’s get rrready to RECYCLE!

This is part 2 of a 3-part series on Kevin Kononenko’s Trust for Cups recycling campaign

At the beginning of Kevin Kononenko’s sophomore year, he was driven to direct his efforts toward an initiative on campus.  He reflects that he wanted to get involved with an opportunity that would allow him to play a large role in the project, something that he could devote a lot of energy and time to.  Kevin recognized that Greek life had a fantastic opportunity to divert waste, specifically of the recognizable red party cup kind.

Recycling cant be easier with Ann Arbors single stream system

Recycling can't be easier with Ann Arbor's single stream system

Although some see leaders as stand-alone agents, Kevin continues to execute his leadership through the effective collaboration with and leveraging of knowledgeable and resourceful entities in Ann Arbor.  Kevin contacted Kendra Pyle, recycling superstar, of Recycle Ann Arbor - for assistance in developing his project.  Meeting initially in October 2011 to discuss ideas, Kendra shared her experiences with RAA’s recycling programs in Greek houses.  The project is truly a combination of RAA’s established programming and educational principles for Greek Houses, while the incentivizing and on-the-ground organizing is Kevin’s leadership and hard work.

Continue reading Trust for Cups Part 2: Let’s get rrready to RECYCLE!

Trust for Cups: Part I

When you think of an undergraduate student, what comes to mind first?  Video-game playing, beer-chugging youth?  A generation drunk with iPhone indulgence?   For one University of Michigan undergraduate student – that I had the recent pleasure of meeting –ingenuity, passion, and determination are the first words that I come up with.

Trust for Cups logo

This past Friday, I met with Kevin Kononenko, a junior studying in the Program in the Environment at U of M who is currently heading up the campaign “Trust for Cups”.  The project seeks to facilitate diverting 35% of waste into the recycling bins in Greek life.   However, it’s more than just an attempt to encourage recycling for a specific subpopulation of campus life.  It’s far more purposeful than that.  First it aims to take advantage of the often large waste created, and turn that around into huge diversion and prevention efforts.  And it seizes the conspicuousness of Greek life on campus and in Ann Arbor as huge PR for recycling behavior change across campus.   The red Solo Cup is ubiquitous.  The Greek life frat party is ubiquitous.  The campaign begs the question, “How can recycling within Greek Life become just as ubiquitous?”
Continue reading Trust for Cups: Part I